Website Builders: When to Use Them

In website development, choosing clean code is the most effective way to ensure lightning-fast load speeds, SEO, accessibility, and scalability. However, businesses often choose website builders for various reasons. After 5+ years in development, I’ve worked with many of them: Webflow, Framer, Wix, Squarespace, Tilda, and others.

Levels of Complexity

I categorize these tools into three levels. The boundaries are often blurry and depend on project requirements, platform updates, and third-party integrations.

1. The owner builds the site themselves

Wix, Squarespace, Tilda, etc.

These platforms have a low entry barrier, many templates, and ready drag-and-drop blocks. Launch is fast and inexpensive. This works if you don’t need a unique design, have a small number of pages, and no serious SEO requirements.

2. The owner hires a designer

Webflow, Framer, Webstudio, WordPress editors like Elementor, etc.

In this case, the designer acts as a visual developer. They have more freedom with layout and animations, which leads to a more distinctive design. This can improve conversion and help the brand stand out.

3. The owner hires both a designer and a developer

Advanced Webflow usage, Webstudio + headless CMS, WordPress editors like Oxygen, etc.

This approach allows for more complex integrations. Loading speed, code quality, SEO, and scalability can be close to custom development.

Speed vs. Quality

Choosing a tool is almost always a trade-off. For example, a Wix site can be launched in one day but might take 4–6 seconds to load. A Webflow site may take weeks to build but loads in 1–2 seconds, which directly impacts SEO and conversions.

My recommendation

If you’re choosing a website builder for business, take a look at Webstudio — it’s often overlooked compared to more popular platforms. What stands out: